About Advocating Global
We write and invite experts to write in about global communication topics in healthcare, corporate communications and marketing, as well as best practices in localization and process management.
Aimed at supporting and building globally competent communication professionals with insight into the global communication strategies that lead to desired behavior and positive end-user outcomes.
Our topics may vary, but our focus is always on the advocacy for the communication professional; to empower them with the tools and best practices to be a global leader and make a difference….one communication by one communication.
A Study in Healthcare Terminology – Part 2
The Healthcare Industry by nature complicates the process of unification of Spanish terminology in healthcare translations. Part 2 of the research in Healthcare Terminology looks at how organizations are making their Spanish translations available, and we look at how productive these resources are.
A Study in Healthcare Terminology – Part 1
In preparation of the new Open Enrollment season, we looked at the state of healthcare terminology for the Hispanic population in more detail. Part 1.
5 tips for Global Marketing Managers when translating brand messaging
Probably the most asked question when marketing approaches the translation stage is whether a name or image is culturally appropriate, or if it “translates well”.
LSP Maturity: Ideal Customer Profile
One aspect of a culture of excellence is to understand the customers you serve and know why they are a great fit.
Infographic – 2017 Open Enrollment for Hispanics
Get ready for the the 2017 Open Enrollment Season and consider translating your materials for Hispanic Employees.
Product Name Evaluation – Infographic
An infographic presentation about Linguistic Screening and how to launch a global product name with confidence.
Do free web fonts make it difficult to go global?
When designing websites for global audiences, does the availability of open source web fonts make it easier or more difficult to go global?
Healthcare Translations for diverse communities
The means to decreasing cultural and language barriers lies in the provision of culturally and linguistically appropriate services to increase understanding and improve quality of care in healthcare.
Translation of policies results in lower fines for FCPA violations
Violations of the Foreign Corrupt Practices Act (FCPA) can cost companies millions of dollars in fines. However, translation of your FCPA policies, such as your Anti-Bribery and Anti-Corruption Policy, as well as your Business Ethics policy, can result in much lower fines
Localization and Intent
Localization is as much about cultural relevance as it is about intent. When reading the manual of a recently purchased Dyson handheld vacuum, I found an interesting localization issue in their print materials: Dyson’s digital motor operates at 110,000 RPM, more…