About Advocating Global
A blog designed to support globally minded communication professionals with insight into the global communication strategies that lead to desired behavior and positive end-user outcomes. We write and invite experts to write in about global communication topics in healthcare, corporate communications and marketing, as well as best practices in localization and process management.
Our topics may vary, but our focus is always on the advocacy for the communications professional; to empower them with the tools and best practices to be a global leader and make a difference in the outcomes of the end-user.
Corporate Communications Blog
Global Corporate Communications include topics like Employee Benefit Communications, Public Relations, Change Management, Employee and Customer Satisfaction surveys, Employee Engagement, etc. Global Benefit Consultants have an edge in our industry by understanding the complex logistics of global communications. What we intend with this blog is to give professionals insights into translation and localization specific knowledge that can help them in achieving process efficiency and quality. Global Communications benefit from being proactive and knowledgeable about the risk factors in the translation industry and be a better advocate for the employees and managers that their clients want to engage with.
Updating Translated Documents
Updating Translated Documents can be a time consuming effort. In this post we map out an example of that process and explain how technology can help you to manage your translation update process more efficiently.
5 thoughts on writing RFPs for Translation Services
Translation RFPs can take up quite a lot of investment of time and effort to put together, select vendors and evaluate for a final decision.
Core Competencies of Website Translation
There are two sides to website translation, the Content Management System (Client) and the Translation Workflow (Language Service Provider, or LSP). To get these systems work together can be a challenge, but software developers have worked on various solutions to eliminate the need for manual processes in website translation.
Healthcare Translations for Open Enrollment with Hispanic Employees
Complex decisions require effective communications and despite the growing bilingualism of Hispanics, there is still a great need for adequately translated and consistent messaging across many different healthcare and benefit providers.
5 Style Guide tips for your Global brand communications
Many organizations have a well-established Corporate Style Guide. These style guides are the guiding principles for writers, designers and managers to develop a brand-consistent message. However, these principles may not always apply in other markets and not many organizations in our experience take the time to build market specific knowledge for their global brand communications strategy into their style guides.
Designer’s Style Guide to French Translation for Canada
Because Canada is a very attractive market for many organizations for foreign expansion, it’s easy to overlook the importance of the French language and the impact it may have in managing the brand in Canada. The French language doesn’t follow the same rules as English and this is often not taken into account by designers and writers who are responsible for creating the brand messaging and may be exposed to a second language for the first time.
5 Easy tips for crafting a global communications strategy
Translation and Localization does not have to be a black box to an organization.
The ROI of Global Communications
Organizations don’t always consider the ROI of global communications. It’s often seen as an additional cost. We like to think of it as an investment.
Survey Translation… what you should know when working with a Survey platform
The first thing that you should know is that your translation provider should work into the source file of the survey that the platform is able to export out. You do not want to provide a Word file of the survey for translation and then cut and paste it back into the survey platform. Your mantra should be to reduce any manual processes that may increase your chances of error and increase the programming time on your end.
Getting your InDesign file translation-ready
It’s not often that an InDesign file is created with the idea in mind that it will go into another language. But there are common production practices and design concepts that can make localizing (translating) the InDesign file a much smoother process.