About Advocating Global
A blog designed to support globally minded communication professionals with insight into the global communication strategies that lead to desired behavior and positive end-user outcomes. We write and invite experts to write in about global communication topics in healthcare, corporate communications and marketing, as well as best practices in localization and process management.
Our topics may vary, but our focus is always on the advocacy for the communications professional; to empower them with the tools and best practices to be a global leader and make a difference in the outcomes of the end-user.
Healthcare Communications Blog
Our Healthcare Communications Blog is intended for healthcare professionals, employee benefit managers and pharmaceutical marketing professionals to get a better understanding of the role that translation plays in the healthcare industry. We work in fields of Managed Care, Pharmaceutical Marketing, Clinical Trials (Surveys), Open Enrollment and Employee Benefit Communications in the United States. While we focus a lot on hot topics like Spanish translations and the Hispanic population, there is also an increasing pressure to provide patient, member or employee communications in Chinese, Vietnamese, Korean and other emerging languages. This puts the pressure on healthcare communication managers to be proficient in understanding how to deal with translation, localization and culture in the healthcare translations field.
With this blog, we intend to make every manager in the healthcare industry a little more globally minded and therefore, a better advocate for the foreign language end user
Infographic – 2017 Open Enrollment for Hispanics
Get ready for the the 2017 Open Enrollment Season and consider translating your materials for Hispanic Employees.
Healthcare Translations for diverse communities
The means to decreasing cultural and language barriers lies in the provision of culturally and linguistically appropriate services to increase understanding and improve quality of care in healthcare.
Updating Translated Documents
Updating Translated Documents can be a time consuming effort. In this post we map out an example of that process and explain how technology can help you to manage your translation update process more efficiently.
One way to help reduce racial and ethnic disparities in health care
Understanding how race, ethnicity, geography, education, & income impact access to health services provides valuable insight to reducing those disparities.
5 thoughts on writing RFPs for Translation Services
Translation RFPs can take up quite a lot of investment of time and effort to put together, select vendors and evaluate for a final decision.
Supplier Diversity in Healthcare
Growing interest in supplier diversity and mandates by the state has put some Healthcare organizations on the spot to switch vendors for their healthcare translations. Here are a few recommendations to choose a reliable translation partner.
Healthcare Translations for Open Enrollment with Hispanic Employees
Complex decisions require effective communications and despite the growing bilingualism of Hispanics, there is still a great need for adequately translated and consistent messaging across many different healthcare and benefit providers.
Cultural and historical considerations on going to the doctor…
Health Literacy strategies used in writing educational materials encompass cultural and historical factors that affect patient behavior and thoughts. A recent episode of the TV show Blackish talked about historical events that may influence African Americans trust in doctors.
The trouble with translating “authenticity” in Patient Education
The article describes two initiatives, Fit2Me by AstraZeneca and Living Like You by Novartis, that are raising the stakes when it comes to patient education campaigns.
Preparing a Multicultural Meal Plate
Nutritional information for diabetes patients is inherently culturally biased. And that’s a challenge to Healthcare Organizations who want to translate their healthcare communications to an increasingly cultural diverse member population.