About Advocating Global
We write and invite experts to write in about global communication topics in healthcare, corporate communications and marketing, as well as best practices in localization and process management.
Aimed at supporting and building globally competent communication professionals with insight into the global communication strategies that lead to desired behavior and positive end-user outcomes.
Our topics may vary, but our focus is always on the advocacy for the communication professional; to empower them with the tools and best practices to be a global leader and make a difference….one communication by one communication.
Brand name evaluation for international markets
The importance of brand name evaluation for international markets may not be evident until it’s too late. Take Facebook’s decision to change its name to Meta. Hebrew speakers were quick to poke fun at the fact that “meta” is the feminine form of the adjective “dead,”...
Cultural awareness in healthcare
Cultural awareness in healthcare is the ability to perceive our own cultural beliefs, values, and customs, and to understand how they shape our decisions and behavior. All cultures have developed systems of beliefs to explain the cause of illness, how illness can be...
Use of the term Latinx in healthcare marketing
If you type “use of the term Latinx in healthcare marketing” into Google, the first non-sponsored result is tellingly entitled “Latinx – to use or not to use?” If you click on that title, you find a blog post from market intelligence agency Mintel. But if you’re...
Marketing translations in Spanish: avoiding common pitfalls
Four major questions that often come into play when doing marketing translations in Spanish are 1) Which variant of Spanish? 2) Is the audience one person or more than one person? 3) Should formal or informal address be used? 4) Which gender markers are appropriate,...
Translation of open enrollment documents
For the translation of open enrollment documents, you may have multiple guides for different locations and repetition of content between them. How should you handle the translation of multiple open enrollments documents to be cost effective, given the repetition, as...
Making Translation a Priority: Benefits and Challenges
Making translation a priority may pose certain challenges if you are not a language services provider (LSP). But if you’re reading this, it’s probably because you know that the benefits are equally compelling. The good news is that a partnership with the right LSP can...
HR 3009 and Language Access Requirements for Creditors and Servicers
To establish language access requirements for creditors and servicers, and for other purposes, the Committee on Financial Services of the U.S. House of Representatives introduced bill (HR 3009) On May 7, 2021, As of this writing, the full text of the bill has yet to...
Health Information in different languages
For organizations seeking health information in different languages, we will list a variety of resources below. These include general patient education handouts, videos, and more in different languages on a variety of subjects. Health information in different...
Translating employee benefit communications: Total Rewards and more
Does your communications strategy around employee benefits include translating employee benefit communications such as Total Rewards statements, pension benefit statements, and health and well-being program options? Maybe you already have a strategic communication...
Top 5 Localization Tools
Our top 5 localization tools aren’t just for language services professionals (LSPs)! In fact, while we are an LSP, we bring more of a project management perspective to organization and efficiencies. Whether you’re just beginning to work with translations for your...